The Bachelor of Science in Business Administration major in Marketing Management (BSBA-MM) prepares graduates for careers in marketing, market research, advertising, and public relations. The curriculum equips students with the technical skills and competencies required in the field, while also fostering a flexible mindset to remain competitive in a constantly evolving business environment.
Theory is integrated with practicum activities to provide students with a broad and enriched foundation for a career in marketing. With a Bachelor’s Degree in Marketing Management, graduates gain a combination of skills that enable them to excel in the global and highly competitive world of marketing.
| Course Code | Course Title | Units | Prerequisite(s) |
|---|---|---|---|
| 1st Year - Trimester 1 | |||
| PHI1001 | The Basic Principles of Marxism – Leninism | 3 | |
| ENG1001 | English 1 | 3 | |
| INF1001 | Fundamentals of Informatics 1 | 3 | |
| ECO1001 | Econometrics | 3 | |
| SKL1001 | Learning methods in university | 2 | |
| 1st Year - Trimester 2 | |||
| PHI1002 | Ho Chi Minh Ideology | 3 | |
| ENG1002 | English 2 | 3 | ENG1001 |
| INF1002 | Fundamentals of Informatics 2 | 3 | INF1001 |
| ECO1002 | Microeconomics | 3 | |
| PHY1001 | Physical Education | 2 | |
| 1st Year - Trimester 3 | |||
| PHI1003 | Revolutionary Way of Communist Party of Vietnam | 3 | |
| ENG1003 | English 3 | 3 | ENG1002 |
| INF1003 | Fundamentals of Informatics 3 | 3 | INF1002 |
| ECO1003 | Macroeconomics | 3 | |
| SKL1002 | Teamwork Skills | 2 | |
| 2nd Year - Trimester 1 | |||
| LAW1001 | Introduction to Legislation | 3 | |
| BUS2001 | Research Methods in Business | 3 | |
| STA2001 | Statistics for Business and Economics | 3 | |
| ACC2001 | Principles of Accounting | 3 | |
| MKT2001 | Principles of Marketing | 3 | |
| 2nd Year - Trimester 2 | |||
| LAW2001 | Company Law | 3 | LAW1001 |
| MAN2001 | Introduction to Management | 3 | |
| FIN2001 | Financial Management | 3 | |
| MKT2002 | Customer behavior | 3 | |
| MKT2003 | Marketing Service | 3 | |
| 2nd Year - Trimester 3 | |||
| MKT2004 | Professional Practice 1 | 3 | MKT2001, MAN2001 |
| LAW2002 | Contract Law | 3 | LAW1001 |
| MAN2002 | Office administration | 3 | |
| MAN2003 | Human Resource Management | 3 | |
| MKT2005 | Marketing strategy | 3 | |
| 3rd Year - Trimester 1 | |||
| MKT3001 | Professional Practice 2 | 3 | MKT2004 |
| BUS3001 | Negotiating Negotiation in Business | 3 | |
| BUS3002 | Business ethics in the global environment | 3 | |
| MKT3002 | Marketing Research | 3 | |
| MKT3003 | Marketing Management | 3 | |
| 3rd Year - Trimester 2 | |||
| MKT3004 | Professional Practice 3 | 3 | MKT3001 |
| MKT3005 | Global Marketing | 3 | |
| MKT3006 | Sales Administration | 3 | |
| MKT3007 | Brand management | 3 | |
| MKT3008 | Integrated Marketing Communications | 3 | |
| 4th Year - Trimester 1 | |||
| MKT4001 | Digital marketing | 3 | |
| MKT4002 | Retail Management | 3 | |
| INT4001 | Internship | 8 | All core subjects |
| 4th Year - Trimester 2 | |||
| THR4001 | Graduation Thesis | 8 | INT4001 |
| Total Units | 139 |
Edufied is one of the first providers of distance education in Vietnam. Top educators at Edufied have spent years crafting the ideal curriculum and teaching methods for the modern marketing management student and professional.
Edufied’s Bachelor of Science in Business Administration major in Marketing is designed to shape globally competitive marketing professionals. Learn the fundamental theories in marketing and the latest developments in strategies and technology, complemented by real-world applications through projects and internship programs.
An online degree in BSBA Marketing Management in Vietnam can prepare you for a robust career after graduation. From traditional marketing principles to modern practices and digital platforms, students experience a blend of theoretical knowledge and practical application under the guidance of business and marketing leaders in the country.
With an online education from Edufied, you will become a world-ready marketing professional who can adapt to any challenge.
Yes! While many educational institutions today offer hybrid classes, at Edufied, the BSBA-MM program can be completed fully online. You don’t need to attend in-person classes at any point during your four-year program to graduate. All classes and requirements can be completed through online channels.
Edufied’s Marketing Management program provides valuable knowledge that remains relevant long after graduation. Graduates typically find employment opportunities both in Vietnam and abroad. With ample opportunities for career growth, this online degree is a smart investment in your future.